“Collecting Likes is like being rich in Monopoly!
Focus on real goals in Social Media!”
There are plenty of channels for your messages: Facebook, Snapchat, TikTok, Instagram, YouTube, Vimeo, Tumblr, Pinterest and Xing or LinkedIn, to name only the most common ones…
But through which channels do you reach your target groups? What is the perfect social media marketing mix for your company?
The range of social media services on offer is diverse, constantly changing and new ones are constantly being added. This means that the demands on companies are constantly changing. We are always looking for new suitable channels, test and educate ourselves to be able to advise you ideally.
We accompany you from A to Z:
In the selection of the right KPIs as well as in the creation of the social media concept, the selection of platforms, content, communication and interaction rules up to the workflow in channel maintenance and in postings, interactions and reactions. We integrate the right tracking to run meaningful testings and implement meaningful ongoing optimizations.
Facebook, Instagram & Co. is not just about promoting your services. Rather, these communication channels are used by customers to inquire, exchange information and express criticism. Don’t close yourself off from this openness, use it with the right strategy to grow your business.
We help with the planning of the entire appearance through knowledge about the platforms, input for possible actions, help with the planning and implementation as well as the facilitated process through our tool of choice:
A presence in social networks should be carefully planned and thought through. If a presence already exists, we analyse it for interaction figures, real KPIs, best practices, the planned visual and textual content, examine competitors including successes and make recommendations for the revision of your presence.
New appearances can also be planned in advance and, depending on the platform, developed in draft mode or in an external document or layout planner.
Furthermore, we will jointly develop a guideline for the visual handling of the performances: In which formats and minimum sizes are pictures or videos posted? Which optical features or recognition elements must they contain? Which wording and which hashtags are defined for which types of posts and for which platforms?
Do my social media activities pay off? In which areas are there successes? Where should the measures be expanded? Our reports contain secondary metrics on viewer engagement such as likes, shares or retweets depending on the platform. They support the corporate goals and are a first indicator whether the campaign is moving in the right direction. But our focus is on the data that defines your goals:
… that were supported or initiated by the Social Campaign.
The naturally given proportion of non-trackable conversions or users can best be put into perspective by comparing the previous month’s and previous year’s figures.
Their performance figures say the most when they are put into perspective. To do this, you not only use one, but other values, e.g. in addition to defined conversions (such as registrations), reach of the posts and traffic increase through social networks. Only then does a key figure become a Key Performance Indicator (KPI), which allows a statement about the efficiency of a measure.
On the content level we create – depending on the topic in cooperation with you – exciting topic series and articles. Not only really good content, posted with the right timing, can attract attention, but also picking up on trends can create an upswing. In doing so, the content must be tailored to the target groups.
In order to achieve this, you need to post regularly and with stable quality, as well as show a quick and appropriate response to customer feedback or criticism. You need interesting topics, good stories, different formats and systematic testing so that you can focus on measures that work.
An editorial plan and drawer posts also provide enough lead time for the development of ideas, effective implementation and the necessary overview of the overall picture.
As soon as you reach a certain level of awareness, users will exchange information about you without being asked. This phenomenon brings many benefits to your business, but it also requires you to look, interact and show a certain sensitivity for the community and its needs.
You as a company should not only be represented on the Social Web in order to keep an eye on possible criticism and to be able to refute it at an early stage. With well-done community management you have the chance to be closer to your customers and to bring your company forward as a strong, likeable brand. This also includes an intensive exchange with fans by linking, sharing or commenting.
A skilful use of social media brings significant benefits not least for your SEO or PR goals. Conversely, PR and SEO actions can also be taken up again in the social media presence. For example, corporate blogs are not only interesting for existing customers, they also have a positive effect on search engine rankings and are very suitable for sharing in social networks. We systematically look for possible synergy effects between the individual channels and measures. In this way, the measures support and complement each other, the effect can increase strongly on all channels.
Soziale Medien sind sehr zielgruppenspezifisch einsetzbar. Dadurch können hohe Streuverluste vermieden und erhebliche Kosten eingespart werden. Durch das Angebot an facettenreichen Möglichkeiten für eine erfolgreiche Unternehmenskommunikation wird gleichzeitig die Kundentreue und -bindung langfristig erhöht. Eine erste Einschätzung Ihrer besten Chancen am Markt bekommen Sie von uns kostenlos und unverbindlich.