Social Media Marketing

“Collecting Likes is like being rich in Monopoly!
Focus on real goals in Social Media!”

Social media has long since grown out of its infancy. Not only followers and a larger reach are measured variables, but in the end leads and higher sales count. It is our mission to focus on real corporate goals with all planned measures for our customers.
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On which channels is your target group actually active?

There are plenty of channels for your messages: Facebook, Snapchat, TikTok, Instagram, YouTube, Vimeo, Tumblr, Pinterest and Xing or LinkedIn, to name only the most common ones… 

But through which channels do you reach your target groups? What is the perfect social media marketing mix for your company?   

Networks like Facebook, Instagram, LinkedIn and Co.

  • Facebook is still the most used social network in the western world. This means an enormous potential, but at the same time the competitive pressure is higher than on other social networks.
  • Instagram’s interaction rates are particularly high compared to other networks. Basically, Instagram maintains a comparatively young and lifestyle-affine target group. 
  • For B2B companies, depending on the company, LinkedIn, Xing or even Twitter are particularly suitable. But Facebook or YouTube can also be profitable for B2B addresses. We support you in the selection process of suitable networks for your individual company. 

YouTube and Social Video Marketing

  • Videos are faster, more direct, more entertaining and convey greater proximity to the sender than mere text.
  • Platforms like YouTube were invented for social video sharing. But other social networks are also following suit and showing where the journey is heading. These include Facebook Live, Snapchat, TikTok, Twitch or now also the classic picture networks with e.g. Instagram TV and Pinterest videos.

We maintain an overview of the social media landscape

The range of social media services on offer is diverse, constantly changing and new ones are constantly being added. This means that the demands on companies are constantly changing. We are always looking for new suitable channels, test and educate ourselves to be able to advise you ideally.

We accompany you from A to Z:

In the selection of the right KPIs as well as in the creation of the social media concept, the selection of platforms, content, communication and interaction rules up to the workflow in channel maintenance and in postings, interactions and reactions. We integrate the right tracking to run meaningful testings and implement meaningful ongoing optimizations. 

Concretely we advise you competently on the following topics:

Our services in detail

Integrated social media activities can also be used for SEO measures

A skilful use of social media brings significant benefits not least for your SEO or PR goals. Conversely, PR and SEO actions can also be taken up again in the social media presence. For example, corporate blogs are not only interesting for existing customers, they also have a positive effect on search engine rankings and are very suitable for sharing in social networks. We systematically look for possible synergy effects between the individual channels and measures. In this way, the measures support and complement each other, the effect can increase strongly on all channels.

Get a free assessment now

Soziale Medien sind sehr zielgruppenspezifisch einsetzbar. Dadurch können hohe Streuverluste vermieden und erhebliche Kosten eingespart werden. Durch das Angebot an facettenreichen Möglichkeiten für eine erfolgreiche Unternehmenskommunikation wird gleichzeitig die Kundentreue und -bindung langfristig erhöht. Eine erste Einschätzung Ihrer besten Chancen am Markt bekommen Sie von uns kostenlos und unverbindlich.

Contact us now for free and make an appointment

Our professional online marketing team supports companies with their individual projects and goals.

+49 851 966090-50

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