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SEO Campixx 2016

Recap SEO Campixx

In 2020 there will be another recap for the SEO Campixx. It’s already the eighth time I’m visiting the Unkonferenz at Müggelsee near Berlin.

That SEO Bavaria at the SEO Campixx! is now beyond question. Year after year there are exciting insights and much exchange among SEOs about the practice. Company topics such as acquisition and human resources (team building, training and further education, knowledge management) are also among the topics that attract me to Berlin year after year, especially as managing director of the agency SEO Bavaria.

As always, it is incredibly difficult to choose one of the sessions, as there are up to 12 different lectures taking place at the same time. How I decided and how it was for me this year, I will report soon.

In the last years there were hardly any recaps of us. This year is supposed to change that. Until then there will be the recap of 2016:

Secure your Company

My tour de sessions started with Jens Altman to “Secure your Company”. In the lecture he showed how easy hackers can use their own website and warned of the negative consequences, which in the end all brought financial disadvantages. Especially open systems like WordPress are dangerous with all the plugins. You have to take a closer look at each one before you install it. Unfortunately, we did not know exactly how to test this for a short time. Wordfence offers protection only during login attempts. If a hacker with some experience wants to access the site, he will find another way. Autoupdate functions of WordPress and plugins should be deactivated urgently and only start testing after two to three days. It is important for all companies to have a fall-back plan in case of an emergency.

Data Mining Reloaded: In only 30 minutes to your own web crawler

Some pages prevent or make crawling difficult. With “Data Mining Reloaded: In only 30 minutes to your own web crawler” Jens Bonerz has shown with a simple example how to crawl a not so easy page with Scrapy and Elastic in a nice and handy way. The result was usable data, prepared in a structured way and sortable and filterable with the tool Elastic. For me the session was the highlight of this year’s Campixx.

Get high quality links from other relevant shops

When building links, seriousness and security against punishments and filters like the penguin is very important to us. We are in the certification program of LRT and attach great importance to clean backlink profiles.

The lecture of Nils Winterstein showed 10 approaches and outlined complete processes. These approaches went beyond the usual and obvious procedure and have a lot to do with cooperation and motivations for potential link providers. Even though we have already used one or the other variant, new food for thought for serious link building has been added here.

Content cannibalization & internal relevance problems

Sören Bendig has an eye for patterns and correlations with his tool SEOlytics. In his presentation, he used numerous examples to show how pages are replacing each other in search results due to similar content and relevance. It is often the case with strong pages that two results of a page are located further down, cannibalize each other, then one of the results often occupies a position further up.

Fuck off search volume and KEI – next level content prioritization

Behne and M. Krautkrämer of mediaworx berlin AG have built a tool for Excel to quickly check the search results for chances or the KEI “Keyword Efficiency Index”, because Universal Search draws attention away from organic results: Maps, images, videos or news, Google’s knowledge graph, SEA and shopping ads. The tool will soon be available for download on the mediaworx website.

They have motivated the participants to participate and to share ideas with you or incorporate them themselves. The tool is open source, so to speak. The tool offers a good approach with a lot of potential: It would be a power tool in combination with other metrics, such as the most important strength metrics (number of indexed pages, Dpop, Moz Rank and Cemper Power*Trust). In addition, I would like a tool provider like similiarweb to provide experience values, such as the click rate distribution for certain keywords: For unpleasant searches such as death cards, for example, the first result gets practically all clicks, while for travel or hotel searches within the first search results page, far more is compared.

Googlebot analysis with Elasticsearch

Valentin Pletzer concentrated in his lecture on showing very clearly how to get data with Elastic search, logstash and Kibana Googlebot and what can be analyzed. For me it was great, because I had never seen Kibana and logstash in action before. Valentin left the range of possible applications and what insights can be drawn from the analyses to our creativity.

Contao – Strengths & weaknesses in a practical example

Sebastian Schweyen showed me his lecture during the lunch break. I got a very clear and practical introduction to the Contao system. He pointed out the advantages and disadvantages as well as the peculiarities of the system – especially with regard to search engine optimization. Great lecture!

Canonical Links – The great opportunity

At 14 o’clock it was my turn with my lecture, unfortunately there were some parallel lectures which would have interested me. In the lecture I have shown by means of examples,

  • how to use Canonicals for link building
  • the added value of the method, both in terms of impact and argumentation towards potential link providers,
  • how to work internally to direct the linkjuice to the right places
  • where the limits are and where the stumbling blocks are typically to be found

Afterwards we discussed together. Many of the participants found another field of application, example or argument to work with.

  • Since I didn’t want to torture the professionals with banal basics, I released them early into the coffee break and only explained the basics at the end of my presentation.

Who wasn’t there. You can find a test about Canonical Link at https://www.seo-bavaria.de/en/blog/ranken-better-with-canonical/.

Google Tag Manager

Thomas Czernik, Webreload explained the day from the installation and simple applications, tips, tricks and quirks in use. Jan Berens, janberens.de, showed afterwards on the basis of three examples how to solve different, more complicated tracking requirements quickly and relatively easily.

In my experience, he doesn’t always fire the tags reliably. To track analytics conversions, it only works in combination with a specially created conversion tracking tag and you should consider the advantages and disadvantages before using it.

Conclusion of the SEO Campixx 2016

That was my fourth Campixx, so far, everyone’s been good. Last time and this time it was even very good for me. All the lectures I had chosen were on a good level and offered me interesting, sometimes even very useful contents. In contrast to the previous years I had the agony of choice between 2 or 3 lectures before EVERY lecture and didn’t even have the feeling that there was nothing for me. Apart from the evening program, which must have been snatched away from an old people’s home nearby, the Campixx was once again worth the trip. I had great conversations, a super good time and some useful suggestions for work. See you next year at Mügglsee.

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